A telling bit of news here on Steve Rubel’s blog about new bloggers and new blog readers. Seems as though 40% of the population has a least read a blog post in the last year, and it’s climbing at a staggering pace. Interestingly enough, the number of bloggers is rather steady.

Here’s a quick two cents on this:

• An increase in reading vs. a flatline in writers = more bloggers seen and recognized as pretty reliable authorities in their areas.
• Content is king; give people something worth their time, and they’ll come back.
• Make it quick – one of the beauties of reading blogs is that it is in crumb-sized pieces, and it’s focused.

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