Comments on: Branding is “the difference” http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Branding is “the Difference” — MarketingInProgress.com http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-1567 Branding is “the Difference” — MarketingInProgress.com Fri, 13 Mar 2009 11:58:12 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-1567 [...] Brett’s note: This post is part of a series known as The Vault, which looks back periodically at some of the better moments of MarketingInProgress.com. This post was originally posted on February 17, 2007.  [...] [...] Brett’s note: This post is part of a series known as The Vault, which looks back periodically at some of the better moments of MarketingInProgress.com. This post was originally posted on February 17, 2007.  [...]

]]> By: Branding: A Product of Strategy « Brett’s Blog http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-148 Branding: A Product of Strategy « Brett’s Blog Wed, 06 Feb 2008 22:47:14 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-148 [...] if branding is “the difference,” then it’s the strategy that identifies those differences and determines how to act on [...] [...] if branding is “the difference,” then it’s the strategy that identifies those differences and determines how to act on [...]

]]> By: Kenneth http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-146 Kenneth Wed, 22 Aug 2007 21:16:45 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-146 Just a short note to say I like your blog. Good job and keep up the great work! Kenneth Just a short note to say I like your blog.

Good job and keep up the great work!

Kenneth

]]> By: My 5 Favorite Posts on Brett’s Blog « Brett’s Blog http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-147 My 5 Favorite Posts on Brett’s Blog « Brett’s Blog Wed, 15 Aug 2007 23:37:51 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-147 [...] Branding is “the difference” [...] [...] Branding is “the difference” [...]

]]> By: StephenG http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-145 StephenG Wed, 02 May 2007 20:28:39 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-145 Hey, Really nice site you got here. I'll come back more often and check it out. Peace! Hey,
Really nice site you got here.
I’ll come back more often and check it out.
Peace!

]]> By: bdunc1 http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-143 bdunc1 Wed, 25 Apr 2007 19:49:58 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-143 Randy - Dallas will be fine. Randy – Dallas will be fine.

]]> By: RandyJones http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-144 RandyJones Wed, 25 Apr 2007 18:02:40 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-144 Looks Like Dallas is in trouble! Phoenix might end up blowing them all away. PHX vs. Det. Hmmm..Could be interesting? Looks Like Dallas is in trouble!
Phoenix might end up blowing them all away.

PHX vs. Det. Hmmm..Could be interesting?

]]> By: bdunc1 http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-142 bdunc1 Sat, 21 Apr 2007 04:58:39 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-142 Raymon - Thanks! Raymon – Thanks!

]]> By: RaymonWazerri http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-141 RaymonWazerri Sat, 21 Apr 2007 01:15:00 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-141 Hey, I love what you'e doing! Don't ever change and best of luck. Raymon W. Hey,
I love what you’e doing!
Don’t ever change and best of luck.

Raymon W.

]]> By: bdunc1 http://www.marketinginprogress.com/2007/02/17/branding-is-the-difference/comment-page-1/#comment-137 bdunc1 Wed, 21 Mar 2007 18:00:00 +0000 http://brettduncan.wordpress.com/2007/02/17/branding-is-the-difference/#comment-137 Jonathan - really good points. Overall, I think you are right about marketers going overboard with the thoughts and feelings, rather than actions and reactions. The worst case would be worrying more about the pantone colors of your logo than your conversion rate on your website. But, I don't think you can separate thoughts and feelings from the actions and reactions. What I think about Wal-Mart makes me react to it in a certain way. How they act toward me affects my thoughts and feelings, and the cycle begins. Ultimately, as a consumer, I'm going to buy something that makes me feel better in some way. It might be logical, it might be material, it might be completely selfish. But ultimately, it makes me feel better in some way. Jonathan – really good points.

Overall, I think you are right about marketers going overboard with the thoughts and feelings, rather than actions and reactions. The worst case would be worrying more about the pantone colors of your logo than your conversion rate on your website.

But, I don’t think you can separate thoughts and feelings from the actions and reactions. What I think about Wal-Mart makes me react to it in a certain way. How they act toward me affects my thoughts and feelings, and the cycle begins.

Ultimately, as a consumer, I’m going to buy something that makes me feel better in some way. It might be logical, it might be material, it might be completely selfish. But ultimately, it makes me feel better in some way.

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