If your new product, new service, new book, new blog post, new whatever can’t make someone respond with “Holy Crap!,” then don’t expect big things out of it.
Does that mean you shouldn’t launch it at all? Lots of times it does. But not always.
If it doesn’t ellicit a Holy Crap moment from your audience, just know that ahead of time and be content with the fact that your product is serving a purpose other than making you or your company noticeably better. These types of ideas have their place, but over time, if there’s never an idea that brings out a “Holy Crap!” from your fans, then they will have no other choice but to start ignoring you.
Update: Here, Seth Godin has a great point from his Jan. 30 post about someone who’s not getting “Holy Crap” out of their audience. The best quote? “People don’t get laid off for messing up the planets. They lose their jobs because of boring marketing.”
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Email marketing is quite effective in lead generation. i made a couple of affiliate sales by email marketing alone:,’
I couldn’t agree with you more. Often times I believe that the marketing itself helps lead up to the holy crap. But honestly, if the marketing is poor, the best product in the world will not fair very well.
Just my thoughts.
To Your Success,
Karl
email marketing is great specially if you have a large list of email address of potential customers,,.