7 Takes on What Branding Really Is

On July 28, 2013, in Branding, by Brett Duncan

Branding: it’s such a basic part of marketing, and yet it’s such an enigma. An allusive (illusive?) concept that most of us allow to remain in the clouds of theory rather than the rigors of practicality. I know I’ve struggled with it over the years, as you can see in the posts below.


How to Be Found on Social Media

On July 25, 2013, in Social Media, by Brett Duncan

The way people run their business has changed a lot in recent years. This is especially true where marketing and promoting a business is concerned. Other than traditional advertising media, marketing is now being done mostly online. While you may already be aware of the importance of having social media pages for purposes of online marketing, what you may have failed to realize is that these pages aren’t likely to do you any good unless you also work on being found by your target market online.

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Content Marketing for Small Business in Just 15 Minutes a Day

On July 22, 2013, in Content Marketing, Guest Posts, by Brett Duncan

Your day is likely a jam-packed array of back-to-back meetings, customer service, human resources duties, with a few moments crammed in for lunch and bathroom breaks. You barely have time to devote to a personal life. And you’ve avoided marketing duties because, quite frankly, who has the time?

The truth is that you can accomplish some very significant content marketing in a mere fifteen minutes a day. Yes, in just a quarter of an hour you can garner new clientele, establish you and your business as an online authority, and create a pristine online reputation. It might just be the best fifteen minutes you’ve ever spent.

By knowing where to concentrate your efforts, you can convert fifteen minutes—just 900 seconds—into the most profitable moments of your day.


5 Timely Tips on Productivity

On July 21, 2013, in Productivity, by Brett Duncan

Being productive and efficiently effective with your time these days is such a key differentiatioin, regardless of your business. To be truly, noticeably successful means your make truly, noticeably strides in being more productive. I struggle with it every day. I bet you do, too.

Here are some previous posts that could help you push your productivity forward.


How to Create a Small Business Landing Page That Really Rocks

On July 9, 2013, in Guest Posts, Website Design, by Brett Duncan

Whether you call it a destination page, lead capture page, or of course, landing page, the purpose of it is both simple and essential: it’s the page on your website where people first land after they clicked on your link in a search result. Here is where you make your business’ case, and hopefully convert a visitor into an actual sales lead.

Okay, so far so good. But how do you make a landing page that will inspire people to respond, eventually culminating in a sale, as opposed to them shrugging unenthusiastically and wandering off? Here are some tips:


The 4 Key Steps on How to Introduce People

On July 8, 2013, in Management, Tactics, by Brett Duncan

Professionally, and even beyond, it doesn’t take long to see why networking is such a big deal. The leads, opportunities and partnerships you find among people you personally know and the people they know are truly astounding.

And yet, the act of networking doesn’t come naturally for most people. It scares some, while it baffles others. It’s intimidating to start the conversation.


Facebook Marketing Best Practices

On June 15, 2013, in Social Media, by Brett Duncan

Do you like likes?

Facebook started out as a means for college students to keep in contact with each other. A quick look at Facebook today shows how far it has moved (strayed?) from its original purpose. Now everyone and their grandmother, and their grandmother’s pets for that matter, are on Facebook. With all those eyes glued to the site, the clever entrepreneur must ask: “How do I take advantage of this?”

Check out these marketing practices for Facebook.


How Effective is Your Personal Brand?

On June 14, 2013, in SEO, by Brett Duncan

When thinking about a brand, often times popular items we see in commercials or on the shelves of our favorite stores come to mind. This is primarily because the company has stayed on top of branding in the media, in the consumer marketplace, and online. What happens, though, when potential clients and customers begin searching for your brand?


Simple Steps Small Businesses Can Take to Build a Better Brand

On April 19, 2013, in Branding, Guest Posts, by Brett Duncan

When customers shop for goods and services, they don’t always know details about quality and value. They think they do, though, based on what they believe about a particular brand. The marketplace is ruled by customers’ mental and psychological associations with brand identity. This is why it’s so important to build a brand that resonates […]

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The Easiest Way to Make Every Day as Productive as it Can Be

On February 12, 2013, in Productivity, by Brett Duncan

I don’t think I’ve ever met anyone who thought they didn’t have a full load.

I bet you think you have a slammed schedule, with no room for one more thing. We all think that way. And though we may sometimes want to take on “busy schedules” competitively and see who has the busier schedule, the fact is we’re all busy, relatively speaking.

That goes triple for a director with a team of people to oversee. You’re schedule might be busy, but when you’re managing teams of five, ten, twenty people, it gets downright hairy pretty quickly.

I know I struggle with it. Rarely a day ends that I’m not sick of emails, sick of phone calls, sick of meetings, sick of people. It doesn’t always last too long, but it’s inevitable, nonetheless. And with so many people depending on you to check this, approve that, meet here, etc., you can make it through a whole day doing everything everyone else wanted you to do and not a thing you wanted to accomplish.

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